Lisa Copeland


International Keynote Speaker, Television Personality, Best Selling Author, Award -Winning Sales Expert, and Former Automotive Dealer Principle

One of the most important faces in the automotive industry, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy, with over 25 years of proven success. Named among the Top 100 Women in Automotive Industry in 2015 by Automotive News, Copeland has dedicated her career to revolutionizing the automotive industry and through her trailblazing example, empowering women to pursue their truest form of success.

In 2012, the Girl Scouts CTX named her “Women of Distinction,” and as the creator of BuyingCarsHerWay.com, she is committed to empowering women consumers.

Copeland has keynoted at many events including Texas Women’s Conference, Automotive Leadership Round Table, Digital Dealer, NADA, H&R Block, Subaru North America and Driving Sales Conference. With extensive knowledge of hiring, training and retaining diverse candidates, Copeland/FIAT of Austin earned recognition as #6 Best Workplace in North America by Automotive News in 2013 and 2015. In 2014, Northwood University named Copeland “Outstanding Business Leader 2014”.

Copeland brings her messages of overcoming fear and rising above mediocrity in her newly released book, Crushing Mediocrity with co-author and her co-founder of the Crushing It Academy, Rene Banglesdorf.


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