The #1 overlooked biggest money maker is engaging your patients. If you have a huge patient base, but you’re only seeing a fraction of those patients, you need to engage your patients! In this episode we talk about three steps to engaging your patients and milking you own cows!
1. Determine Your Goal
Determining your goal gives you a place to start. In order to determine your goal you need to figure out your active patient base. To find your active patient base you see how many patients you have in your database, then figure our how many you’ve actually seen.
2. Engage the Patient
The real reason the patient doesn’t come in is because they don’t see value, not because they can’t afford it. Create a systematic approach to engage the patient and create relationships. When you call the patient you want to ask open ended questions and engage the patient.
3. Track It
After making a systematic approach, you want to track it to see what is working and what isn’t working. There’s three reasons why it wouldn’t be working:
– You didn’t call enough people
– You called at the wrong time
– You didn’t engage the patient
If you don’t track it you won’t know why it isn’t working, and you won’t know how to improve it.