Having the lowest price or giving discount plans is NOT going to make you money. In fact, it’s a race to the BOTTOM!
So how do you win the race to the TOP? You have to understand this, Nobody buys ANYTHING based on price, they buy based on VALUE! People don’t want cars, clothes, shoes, purses, or any of that. They want the emotion that comes from having those items whether that be happy, confident, etc.
Here’s the truth. The person who has the lowest price wins the race to the BOTTOM while the person who can create VALUE wins the race to the TOP!
I want YOU to be at the TOP!
Here’s 2 steps to creating value!
#1 – Find out what is MOST important to the patient, client, or customer.
#2 – Communicate how whatever service you provide or the product you provide will get that patient to have the emotional value that is MOST IMPORTANT TO THEM!
Follow these 2 steps to create value and have HAPPIER CLIENTS, BETTER RESULTS, MAKE MORE MONEY, AND ENJOY THE RIDE!