Speaking Up and Changing Expectations with Annette Sykora

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Annette Sykora didn’t wait for opportunities to come to her—she went and found them. That’s how she became a partner at Smith South Plains Ford-Lincoln in Lubbock, Texas, and the first and only chairwoman ever to serve at the head of the National Automobile Dealers Association (NADA) since the organization was founded in 1917. Annette comes from a long line of automotive experts, and secured her place at the table after years of hard work, and successfully graduating from the prestigious NADA Dealer Academy. Shortly after, she became the general manager of her family’s dealership, and paved the way for a successful career. Today, Annette shares her story of facing challenges in a male-dominated industry, and turning the support she received into opportunities to excel and shatter expectations.

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