Ryan Vesce, American professional ice hockey player and entrepreneur, joins us for this episode of Evolve to Win show. Ryan has lived, worked, and achieved noteworthy success in the best hockey leagues throughout the 7 different countries for the past fourteen years. In 2006 Ryan co-founded the clothing company Salmon Cove with his Cornell roommate. Within three years, Salmon Cove apparel was sold in more than 100 stores in the United States. During his time with the company, Ryan led and developed all facets of the company, including design, manufacturing, marketing, branding, sales, and product launches. We chat with Ryan about his technique for mentally preparing himself on and off the ice.